2023 Genesis G90 First Drive: High Noon for the Korean Saloon

Auto123 gets in a first drive of the 2023 Genesis G90.

Miami, FL – It’s been many, many years since A/C was used as a meaningful sales pitch for a new car. That dates back to around the same epoch when motels advertised colour TV. But for three days in the late-July heat of South Florida, climate control garnered fresh appreciation for us. None of the multitude of features in the revised new 2023 Genesis G90 – and there is a multitude of them – was as valuable to those of us doing the back and forth between Miami and Key Largo unused to the oppressive heat of this place and time. Not for us to question Genesis' choice of location, mind you, especially since a crazy percentage of G90 sales the brand racks up in the U.S. is logged right here in the Sunshine State.

Features galore
The effective climate control was arguably followed closely by the seat massage system, present in all four seats of the Korean automaker's flagship sedan, now into its second generation. Also on the thumbs-up list is the right rear-row VIP seat, which can be reclined almost fully back with a foot rest to boot for some serious relaxation. Then there’s the real-wheel steering function, which reduces the turning radius of this boat almost to that of a compact car. And the Smart air suspension system, which helps the car anticipate upcoming road bumps so passengers often notice nothing at all. I could go on with the good and the gimmicky features, but I’ll pause that for the moment. More later…

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The looks
The new G90 sedan is not radically different from the old one, but it does integrate more of the current design signature elements we find on other recent reworks of Genesis models like the G70 and G80 sedans and the GV70 and GV80 SUVs. Most obvious are the super-thin two-line headlamps bookending the crest grille with its G-Matrix design, and behind that a clamshell hood. The new edition has properly thick C-pillars and is wider and lower in stance than the outgoing G90, and rides on 21-inch wheels with a layered design.

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