2024 Subaru Impreza First Drive: Thriving in Adversity

•    Auto123 gets in a first drive of the 2024 Subaru Impreza.

Whistler, BC – As part of the presentation Subaru gave us of the new 2024 Impreza, we were shown a graph showing just how much sales of smaller cars have slumped in the past 5-10 years. It’s impressive; the line drops like a double-diamond ski run, to give you an idea.

But, but. That line has not fallen to zero, and it has also leveled off somewhat. Subaru’s projection calls for small-car sales to remain almost flat over the next few years, basically at the modest-but-not-nothing level.

And that’s the lot of the new Impreza, an impressive city car for weekend warriors who like the practical hatch and the symmetrical AWD and the Subaru lifestyle messaging and all that. It might sell only a sixth of the units Subaru sells of the Crosstrek (their estimate), but it continues to have its place.

What’s new about the 2024 Subaru Impreza?

Quite a lot, as this is no less than a new generation of the model, the sixth. The designs of the front and especially the back end have been revisited. There are thin, more aggressive LED headlights bookending a bigger front grille, and new lighting in back as well.

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