Ford and Lincoln Ditch Sync with New Digital Experience System

Ford and Lincoln unveiled the next generation of their multimedia system in early 2024. Called Digital Experience, it replaces the Sync system, which will thus not survive the advent of the connected car.

Ford promises a new era of connectivity and personalization with the introduction of its Digital Experience. Its new software platform offers drivers access to their favourite applications and services right from the dashboard, as well as a host of intuitive features designed to simplify the driving experience. When you consider how distracting multimedia systems can be, that's quite an ambitious goal...

The Ford and Lincoln Digital Experience is “another step in our commitment to offer smart, connected vehicles that meet drivers' needs,” said Ford of North America President Kumar Galhotra. “This revolutionary platform will keep our customers connected, informed and entertained on the go.”

Digital all-in-one
The Ford and Lincoln digital experience builds on the growing trend toward integrating digital technologies into our daily lives. On average, says Ford, Canadian households now have 16 connected devices, and consumers expect on-the-spot connectivity no matter where they are or what device they have on hand.

The new system from Ford and Lincoln meets this expectation. It offers drivers two options. First, it takes the form of an integrated native experience. Drivers will be able to access their favourite applications and services from Google and Amazon directly on the vehicle's touchscreen, without needing their smartphone. The 5G connection required to access these services can also be used to create an on-board WiFi hotspot, to connect passengers' electronic devices to the Internet.

Read more