Carlos Tavares: Stellantis Brands Will be Evaluated Within Two to Three Years

When Stellantis was created in 2021, Carlos Tavares, the new CEO of the “new” automaker that grouped together the brands of the PSA (Peugeot Société Anonyme) and FCA (Fiat Chrysler Automobiles) groups, said that each of the group's banners would have a 10-year period in which to prove itself, to demonstrate its viability.

In other words, no brands would be sacrificed before 2030. The Stellantis group of brands includes Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram and Vauxhall.

New realities
However, for almost a year now, Stellantis and several of its brands have been shaken by a variety of problems. Those range from quality issues with some models to falling sales to financial losses that have caused investors a lot of worry.

There have been several rumours about the demise of one brand or another, all denied by senior management.

In the last few weeks, we learned that Carlos Tavares would be retiring at the end of his mandate, at the beginning of 2026.

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