Ford Mustang Had Worst Sales Year Ever in 2024

•    The Ford Mustang had its worst sales year ever in 2024.

This is the time of the year we see carmakers publish annual sales results for the year just ended. This is a month of press releases announcing invariably “excellent” results.

It's true that the year was a good one overall, and this will be reflected in several announcements of increased sales for certain models. When a product does less well, manufacturers are naturally less vocal about it. That's when some deeper digging is required.

Within the data for Ford, one stat that jumps out is the sales performance for its iconic Mustang. Produced without interruption since 1964, the muscle car has just had the worst sales year in its history.

In all, 44,003 units sold of the Mustang in 2024. Not catastrophic in itself, but this is the lowest total in the 60-year history of the famous pony car.

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