Audi's new A3 is the German automaker's entry-level model. It's the smallest and cheapest Audi you can buy, but that doesn't mean the company has adopted an attitude of austerity for the little car. It is German after all, which immediately makes us think of performance and luxury, with gadgets and a level of comfort one can only dream about in Korean, Japanese or North American vehicles. It may be entry-level, but Audi is targeting young, tech-savvy buyers with it. Audi's goal with the A3 was to offer a well-equipped car, one that is up to Audi's standards around the $30,000 mark. That couldn't have been easy. While their advertising tagline is "Stay uncompromised," a few compromises had to be made to get this car in on budget. It's standard engines, a 1.8-litre and a 2.0-litre, are good, they're not even close to the ones available in higher end Audis. The design too, is a little less, the materials not quite as sumptuous, but it's an Audi and it's affordable.