Your car generates an astounding amount of data. It knows how fast you tend to drive, where, whether or not you're wearing your seatbelt, or even fiddling with stereo or settings at the time of a crash. That data isn't a secret kept between yourself and your car. It can be sent back to manufacturers through the vehicle's connected-car service such as OnStar or built-in 4G data connections. It can be subpoenaed, or even shared with insurance companies. This situation can make a privacy conscious individual a little wary. As cars become smartphones on wheels capable of collecting more and more data about us, automakers have had to adapt in this connected car era. Recognizing this, automakers have come together to adopt a set of protocols for handling consumer data, offering at least a veneer of privacy in the car. They are committing to a set of privacy practices, which is meant to both reassure consumers, and to head off new regulations which could hinder innovation. Essentially, their message to consumers is one of where people drive, and how they drive is of no concern to automakers. This is an agreement between BMW, Chrysler, Ford, GM, Honda, Hyundai-Kia, Mercedes-Benz, Nissan, Toyota and Volkswagen on industry-wide principles regarding the handling and safeguarding of consumer data and privacy.